New Year’s Resolutions 2018

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Happy New Years CSA, 2017 treated us well and will be sorely missed. It’s time to look back on all the things that have gone right. I’ll have to admit, the year started off rough, we had a lot to do and a lot to learn. We concluded our first round of language courses, hosted our first Blend me in of the year, took part in a great food festival on campus, and in general got to meet a whole lot of new people. With 2018 here now there are some New Year’s resolutions that we’d like to share with you all.

  1. Learn a new language. It’s always been a dream of mine to learn a new language. I’ll admit I missed the first round of language courses, but I’m definitely signing up when they start again on the 15th of January.
  2. Be more open. We’ve been a little shy recently, but that’s going to change. We want to post on this blog more often, share what’s going on in CSA, and give you all a more inside and behind the scene look at what’s going on in CSA.
  3. Have fun. With so many new events coming up we want everyone to enjoy themselves and have a good time. Coming up we have our much anticipated Chinese New Year party, Sports events and competitions, and more cultural activities to immerse yourself in the Chinese Culture.We had a great 2017 and we hope that 2018 is even greater. Make sure to check back often to see what goes on behind the scenes and what is coming up in CSA.

Happy New Year,
CSA

Introducing our Marketing Manager Jennifer van Dulken

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Who are you?

My name is Jennifer van Dulken and I am the Marketing Manager of CSA-EUR 2016/2017. My roots are from China, but I was raised in the Netherlands. I am a second-year International Business Administration student at Erasmus University in Rotterdam.

 

How did your CSA-EUR story begin?

I started as a designer in the Marketing committee from November 2015 in my first year of university. A few months later, young 18-year-old me applied to become the next board. Why I chose for CSA-EUR? I agree with Michelle in this (read), the organization is small enough to be able to implement your creative ideas and large enough to have many responsibilities. During that time, I made a list of global ideas I had at the moment, I am happy to say now that the actions of the Marketing committee even go far beyond the list.

Describe a short week as Marketing Manager:

Week 14 (3 to 9 April)

My week starts on Sunday, I am brainstorming for the board recruitment website page and selecting the pictures from the CSA study trip that took place from 20 to 30 March. This week, I was still recovering from all the karaoke, desserts and stunning views that Beijing and Shanghai brought. Afterwards, I am making the agenda for the next Marketing meeting on Tuesday and checking the sign ups for the calligraphy workshop and sports day.

Monday I have office hours from 13:00-16:00 in which I normally work on Marketing tasks such as Board recruitment and event planning, but also answer questions to (potential) members for example about Board recruitment! During these office hours, I helped with an intake test for language course students and catched up with Jia from the Education committee. When the office hours are over, old friends join me in the office and even bring me Vapiano delivery.  In the evening we host our cultural event: the calligraphy workshop from 18:30-20:00. I am really glad to see a lot of happy faces joining the workshop. It was nice opportunity to chit chat with new people while Instagramming and Snapchatting the event. After the event, I had a board meeting because we had to meet again after the long study trip has passed.

Marketing committee 2016/2017

On Tuesday I have the meeting with the Marketing committee at the Student Hotel. After our meeting we celebrate our birthday day, basically all the birthdays of the committee in one evening. 🙂 We all drew lots and bought a suitable present for secret Santa.  Afterwards we played ‘het dobbelspel’ for which we all bought random presents that everyone could win.

Wednesday morning, I worked on board recruitment and planned social media for the upcoming month. In the afternoon, I attended the sports tournament, not as participant but as moral support. 🙂 I also recorded the highlights on social media (Snapchat and Instagram) and took some team pictures. After the event, we had a nice socializing dinner at Grand garden to review our gains and losses. To top it off, we needed some ice cream at MacDonald’s.

Thursday I worked on marketing duties and Friday evening, I had my second board meeting this week!

 

What did you learn during your Board year?
Eurekaweek 2016

During my board year I improved my interpersonal and communication skills and learned to lead a team creative and hardworking brains. Besides putting all Marketing skills into practise, my tasks mainly involved planning, coordinating and prioritizing different online and offline platforms while continuously improving the entire process.  I tried to look what is best for the long term and focused on organizations’ strategy and identity what ultimately lead into the creation of a brand book. Furthermore, we introduced the CSA Panda as mascotte, who is a big social media hit! In this board year, I made a lot of fun memories, had a good dose of laughter but most importantly; shaped me how I am now and how I want to be. It definitely strengthened my my passion for Marketing.

 

How is daily life as a Marketing Manager of CSA-EUR?

What makes the position as Marketing Manager unique is that you are the ‘spin in het web’ (how we call it in Duch) as work tightly with other committees and almost involved in every process. Sometimes it is funny to hear new people say: Hey you’re the girl from CSA-EUR. This means as a board member, you are always representing CSA-EUR. For example, I represented CSA-EUR as Instagrammer of the week of RSM during the Study trip to Beijing and Shanghai. Marketing is more than promoting events and creating promotional materials. As Head of the Marketing committee, you are always busy, in which tasks are never completely fulfilled. Actions speak louder than words, if you want something, you should go all in. I got in as rookie, but time went really fast and in a no time I turned into a mom.

 

What achievements as Marketing Manager are you most proud of?
Moon Festival 2016

In the beginning of the year, we got a record number of fresh and enthusiastic members at the Eurekaweek. The days I will remember as sunny, Panda loving and me busy with breeding new herds of CSA representatives (CSlaves). After weeks of hard work (promotion!) we got 636 people attending to the Moon Festival! The Moon Festival growing exponentially, we keep it a challenge for upcoming years to not only meet, but also exceed expectations.

Overall, marketing has set strong foundations for upcoming years, enhancing skills and results in almost all areas. This not only includes social media, website and design, but also analyzing data and ways of promoting. This year we focused a lot on general branding, documentation, internal communication, design standardization and more concrete promotion plans. Regarding the website, we had several brainstorm times about how to improve current website in areas such as SEO, speed and functionality. Next to that, for social media and the newsletter we increased consistency, started with analysing the traffic and implementing new ideas!

 

I feel like a proud mom that has not fulfilled her duty yet, but feels more than honored to feed an example-worthy team who attributed significantly to the growth of CSA-EUR.

What are your personal and organizational aspirations?

I hope CSA-EUR will be filled with hardworking and inspiring people who go the extra mile to grow the association and can balance the real job with fun and passion. My next steps will be putting everything I learnt into practise but then during an internship in a more business environment. My ultimate goal is to form a strong bridge between China and Netherlands, in which CSA-EUR helped me a step closer to achieve it. 

 

Is CSA-EUR board the destination of your next adventure? Reach out to us via recruitment@csa-eur.nl via and you have made your first step successfully! More information about Board Recruitment 2017/2018 and apply HERE. The deadline is Tuesday, 2nd of May 23:59! 

First-ever CSA Active Members Weekend

“I always get work done before playing” Edwin Moses

No, thank you, Mr. Moses. The CSA crew only gets motivated once we have the chance to “play hard”. That spirit, along with our desperate effort to save the long-gone summer, led to the first-ever CSA Active Members Weekend, which took place last weekend in Bergen op Zoom.

So, in case you want to secretly compare your cool weekend vs ours, here’s what we did during the event.

*Disclaimer* CSA is not responsible for your jealousy 😉
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Hello 2016!

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Happy New Year 2016! We hope that you had a very pleasant holiday with your loved ones!

From this semester onwards, we would like to use the CSA Blog as an additional portal to give you an up-to-date view of China and the Chinese culture—cuisine, cinema, and stories about cities, to name but a few. We also hope that you will get to know more about us—our members, our events, and our missions and goals.

For the past four months, we have conducted five major events: Moon Festival Party, annual General Member Assembly, Pool Tournament, Blend-me-In Party and Christmas Gala. All these events were quite a success—they well exemplified our raison d’être, which is to bring people from different cultures together. We are also glad to see that we have attained a group of loyal participants already. For the upcoming months, we will focus on expanding our audience base and possibly creating new events.

We have also organized the Dutch and Mandarin Language Courses for about the 18th time, since its initial establishment in 2005. We have achieved a record high number of enrolment for the first cycle started in late September, 2015. Our smaller and more interactive classes will indeed make the learning process more enjoyable. Most students are satisfied with the content and quality of our courses. We will share some stories of our teachers and students here in the next few blogs! The second cycle of our language courses is approaching! Attend the trial classes on 7th and 12th January. Our teachers will be there to answer any question you may have!

January is a special month in almost every culture. It’s both the start of a new year and the tail of the winter. For us, January is always the month full of excitement. China in Focus, our flagship event will take place from 19th to 22nd this month with a jam-packed schedule of business- and culture-related activities. This year, we have brought in speakers from almost every filed of business, ranging from PwC, the largest international assurance service provider, to Lenovo, a multinational PC designer and manufacturer based in Beijing, China and North Carolina, USA. On top of that, we have also prepared three inhouse days with Bank of China, PostNL and Meeus, a Dutch insurance and pension advisory service provider. We hope that China in Focus 2016 will amaze you with a brand new perceptive on China and the Chinese. Also, keep in mind that everyone can sign up free of charge!

Shortly after January, the CSA will take you to the south of China. The destinations of Study Trip 2016 are Hong Kong, Shenzhen and Guangzhou—three most important metropolitans with a strong heritage of the Guangfu culture, which developed mainly in the Pearl River Delta over 2,000 years ago. These three cities share distinctive local attributes in language, cuisine and mentality and are among the first in China to start modernization. This year, we will visit both the landmarks and spearhead companies of these cities.

Again, we hope that you will enjoy the CSA Blog. If you have any question about us, please write to us on Facebook or to info@csa-eur.nl. Alternatively, you can find our stand in the Theil building and our office at the N building. We just can’t wait to welcoming you at China in Focus 2016 and other CSA events!

 

Take care and keep in touch!

 

 

 

 

 

 

 

 

Zii is a member at the Marketing Committee.